Rixos Residences Dubai Financial Centre Road
XBD Collective contributes interior design to luxurious branded residences in Downtown Dubai
Led by Managing Partner and Design Director Marc Roca Bravo, the Commercial studio of XBD has artfully translated the vibrancy of modern Turkish-Emirati living into alluring interiors.
Dubai, 19th February 2024 – XBD Collective, a multi-award-winning design and architecture firm with offices in Dubai, London, and Kochi, proudly announces its role as the interior designer for the successful launch of Rixos Residences in Downtown Dubai.
Situated in the iconic skyline of Downtown Dubai, this 76-storey project is a testament to design excellence, drawing inspiration from Ottoman and Middle Eastern cultures with a fashionable twist. Featuring 260 residences in total, the offering includes 1-to-4-bedroom apartments as well as lavish 4-bedroom and 5-bedroom duplex penthouses. Rixos Residences redefines contemporary urban living by introducing a perfect blend of comfort, sophistication, and luxury. Amenities include a café in the main lobby, a spa with an authentic hammam experience, the "RIXY" kids club, and the Sky Lounge with a lavish pool and breathtaking views of the cityscape. Furthermore, the project features fitness facilities, padel courts, running tracks, yoga studios, a golf simulation room, private screening rooms, and a fully-fledged boardroom for meetings.
In a groundbreaking partnership, XBD Collective collaborates with developer East & West Properties and Rixos to redefine Middle Eastern hospitality and warmth in a branded residences concept located in one of the world's most dynamic cities. Rixos is part of Ennismore, a creative hospitality company. This alliance introduces a new dimension to branded living, merging different cultural influences from a region that has been shaped by trade, craftsmanship, and culinary spectacles. Guided by Marc Roca Bravo, XBD Collective's Managing Partner and Design Director for Commercial Interior and Architecture, the design vision encapsulates the authentic essence of the Rixos brand, focusing on the pillars that define Turkish hospitality—generosity, indulgence, and wellbeing. Collaborating with a dedicated team of eight interior designers, led by Associate Design Manager Mostafa El Gizawi and Senior Interior Designer Farah Istieteih, Roca Bravo has crafted a contemporary urban expression harmonising seamlessly with the prime location in Downtown Dubai and reflecting the core values of the Rixos brand.
"In the top tier of the Dubai real estate landscape, dominated by branded residences, the importance of brand identity and storytelling have reached unprecedented heights,”
“Our strategy intricately weaves the essence of the regional culture into ideas of luxury and minimalism, creating a design experience tailored for discerning cosmopolitan nomads. Envisioning Rixos Residences as a welcoming space for a diverse community, we had residents in mind who appreciate a high standard of living and a global perspective anchored in the local cultural fabric."
Roca Bravo, Managing Partner and Design Director
East & West Properties, the visionary developer behind the project, expresses excitement about their second collaboration with XBD Collective: "Having previously worked with Marc Roca Bravo and the XBD team, we were eager to continue this partnership to realise the vision of the Rixos brand through exquisitely designed Residences in the vibrant heart of Downtown Dubai." A spokesperson for East & West Properties remarked, “XBD consistently demonstrates an unparalleled instinct for aligning the expectations of high-profile developers with market trends and the desires of real estate buyers and investors in this unique global melting pot.”
The development is distinctly residential with communities mixing different villa typologies, including Seabreeze Villas, Serene Villas, Azura Villas, and Grandeur Villas, as well as a restricted VVIP node featuring the largest and most exclusive residences, the Majestic Mansions. The AlThuraya Island villas and mansions are highly adaptable to the different cultures and lifestyles of their owners and users, offering the following designs:
Having made a name for itself, shaping the trend of branded residences in the UAE, XBD looks forward to launching more successful projects with different developers and hospitality brands.
About XBD Collective
Since its inception in 2015, XBD has undergone a remarkable transformation, emerging as a distinguished boutique consultancy renowned for its expertise in interior design and architecture services. Originating with a focus on luxury residential projects, the firm has, over the years, expanded its horizons and now proudly serves a diverse clientele with cutting-edge and visionary design solutions for both commercial ventures and high-end residences across the Middle East and on an international scale.
Since its inception in 2015, XBD has undergone a remarkable transformation, emerging as a distinguished boutique consultancy renowned for its expertise in interior design and architecture services. Originating with a focus on luxury residential projects, the firm has, over the years, expanded its horizons and now proudly serves a diverse clientele with cutting-edge and visionary design solutions for both commercial ventures and high-end residences across the Middle East and on an international scale. Guided by the vision of Founder Ellen Søhoel, along with the dynamic leadership of Managing Partner and Design Director, Marc Roca Bravo, and Managing Partner, Marc Torres, XBD Collective brings together a formidable team of more than 100 talented professionals, including architects, interior and landscape designers, visualisers, and dedicated support staff, based across its offices in Dubai, UAE; London, UK; and Kochi, Kerala, India. Together, they continually push the boundaries of conventional design, all with the unwavering commitment to exceeding the exacting standards of their discerning clients.
Even as XBD Collective has evolved into a fully-fledged design firm, it consistently upholds its boutique ethos. This dedication ensures that every project undertaken is approached with careful attention to detail and a commitment to not merely meeting but surpassing all expectations and requirements, setting new standards of excellence and timelessness in the world of design. XBD’s most prominent clients and projects include Emaar, DAMAC, Dubai Properties, St. Regis, The Fairmont, W Hotel, and some of the most luxurious private residences in the world.
About East & West Properties
The leading real estate developer boasts a portfolio of prestigious projects in Dubai that offers a glimpse into a world of unparalleled luxury and innovation. East & West are known for their remarkable developments such as Peninsula 5 – The Signature Collection, The 25hours Heimat Downtown Dubai, The St. Regis Residences – Financial Centre Road Dubai, The Edge, and Six Senses Residences – The Palm, Dubai.
