As the founder of XBD Collective, Ellen has earned a reputation for her innovative designs and successful ventures across the UAE and Europe, creating luxurious and functional spaces that reflect her clients' unique needs. An ambitious entrepreneur with a deep passion for creating extraordinary spaces, Ellen has spent her career making a significant impact on the design landscape in the UAE, Europe, and beyond. Her entrepreneurial journey exemplifies her unstoppable spirit and relentless pursuit of excellence.
Over the years, Ellen has collaborated with some of the most prominent clientele in the region, including well-known developers and global hospitality brands like St. Regis, The Fairmont, and Sofitel. Her expertise lies in revitalising underperforming or overlooked properties into ultra-desirable destinations for living, rent, or sale—generating substantial profits for her clients. Under her guidance, XBD Collective has won more than 110 international awards, solidifying its reputation for contemporary, luxurious designs that resonate deeply with clients and the industry alike.
Ellen's insights into emerging trends and her commitment to quality have positioned her as a sought-after figure in the industry, while her work has been featured in prestigious publications like Architectural Digest, Harper’s Bazaar, and Vogue. A self-made entrepreneur, Ellen’s forward-thinking approach continues to push the boundaries of design, ensuring that XBD Collective remains at the forefront of innovation while delivering projects that are both aesthetically stunning and commercially successful.
- IDS, Interior Design School, Norway (2001–2003)
- Chamber of Commerce, English for Business, UK (1998–1999)
- Treider International Trading School, Norway (1996–1998)
- Université Nice-Sophia-Antipolis, France (1995–1996)
- Member of YPO (Young Presidents' Organisation) / EO (Entrepreneurs' Organisation)
- High-End Private Residences, UAE – Ellen has overseen the design of multiple luxury homes for private clients, blending contemporary design with cultural sensitivity.
- Signature Villas such as Solar House, Riviera, and Casa del Sol, Palm Jumeirah and Emirates Hills, Dubai, UAE – Exclusive villa projects with bespoke interiors, incorporating innovative materials and custom design elements.
- International Hotel Brands, Dubai, UAE – Ellen led the interior design for multiple luxury hotels, ensuring a high level of guest experience and brand identity.
- Ellen has led XBD Collective to win over 110 international awards, including accolades for design innovation, sustainability, and luxury. Her work continues to set new benchmarks for excellence in the global design community.
