Eva Sieburg is an accomplished Marketing Communications (Marcom) and Brand Strategy expert, known for her ability to bridge the gap between internal and external stakeholders and foster a clear understanding of an organisation's vision. With a career spanning over 15 years, she has worked with global brands across various sectors, including architecture, interiors, and retail, playing a pivotal role in their market positioning and business development strategies.

Eva holds an Executive MBA from Cass/Bayes Business School and a Master’s in Integrated Marketing Communications from the University of the Arts, Berlin. Her experience has seen her lead successful marketing departments, building them from the ground up and driving significant growth in visibility and customer engagement.

In her current role at XBD Collective, Eva oversees the entire marcom and branding strategy, from positioning and design to thought leadership campaigns, internal communications, and digital strategies. She is a passionate advocate for women’s empowerment, a mentor for marketing students, and has been recognised for her volunteer work and ambassadorship for Dubai Tourism.

Eva’s blend of empathy, technical expertise, and foresight allows her to create marketing strategies that are not only innovative but also aligned with long-term business objectives. Her ability to anticipate market trends and deliver actionable insights makes her a key player in any organisation’s growth journey.