ABOUT XBD COLLECTIVE

Ellen Søhoel, Fonder and Managing Partner of XBD Collective

Our Story

Building A Legacy: Refined Luxury Design

Ellen Søhoel founded XBD Collective in 2015 after co-leading Bishop Design for over a decade. With a determination to forge her own path, she set out to build a firm that would deliver holistic design solutions for ultra-luxurious residences. What began with just two employees quickly grew, driven by a focus on creating exceptional architectural and interior projects for the visionaries shaping Dubai’s dynamic landscape.

Being strategically headquartered in d3 – Dubai Design District, XBD Collective’s clientele includes (Ultra-)High-Net-Worth individuals and corporates from all over the world, each with distinct tastes and inspirations. This global diversity informs the firm’s approach, ensuring that every project is a true reflection of the client’s unique vision. Ellen's collaborative spirit and deep understanding of cross-cultural design enable XBD to tailor solutions that align perfectly with the needs and desires of our clients.

In 2021, we started to develop our commercial division, further solidifying the firm's offerings to a diverse range of clients. Today, XBD Collective provides a full suite of services—including architecture, interior design, architectural master planning, landscape design, and design services to increase the value of your asset—and are known for our creativity, craftsmanship, and uncompromising excellence.

Our in-house teams ensure seamless project execution, delivering the highest standards of design and quality across both luxury residential and commercial sectors.

Our Values

Creative
Excellence

We are dedicated to excellence in creativity, design quality, and service delivery, striving to exceed the expectations of our stakeholders.

Collaborative
Growth

We believe in evolving together with our clients, partners, and team members, fostering a culture of continuous learning and mutual support.

Transparent
Integrity

We operate with openness and honesty, ensuring that our decisions and actions uphold the trust placed in us.

Our VISION, MISSION, AND PURPOSE

Crafting Timeless Environments, Structures, and Spaces—
Inspiring Lasting Legacies

To be a regional leader in architecture and design, creating timeless and bespoke structures, spaces, landscapes, and master plans that enhance the quality of life and set new standards for luxury and innovation.

Our vision drives everything we do, from the way we approach each project to the standards we hold ourselves to. It’s about more than just aesthetics; it’s the balance of form and function. Each design decision is made with an eye toward lasting impact—creating environments that elevate everyday living while setting a benchmark for quality and innovation in the industry.

To deliver exceptional architecture, interior design, architectural master planning, and landscape services that push the boundaries of creativity and craftsmanship while maintaining a commitment to sustainability and client satisfaction. We aim to create unique, high-quality environments that reflect our clients’ aspirations and leave a lasting legacy.

Our mission shapes the way we work, pushing us to challenge conventions and raise the bar for design. Whether we're crafting a bespoke residence or master planning a new development, we approach each project with a mindset of excellence. Sustainability isn’t just a consideration—it’s woven into our process, ensuring that every space not only meets our clients’ needs but also stands up to the future. Client satisfaction is at the core, meaning our creative solutions always reflect their unique vision.

To enrich lives through innovative design solutions that blend cultural authenticity with modern functionality, creating spaces that inspire, elevate, and stand the test of time.

In our day-to-day operations, our purpose fuels our passion for design that goes beyond the surface. We don’t just build spaces; we create environments that feel meaningful and personal, blending cultural elements with modern sensibilities. Every project is an opportunity to design something timeless—spaces that inspire and enrich lives, becoming part of a lasting legacy for both our clients and the communities they inhabit.